
Tiffany is known for teaching leaders, managers, teams and experts to write emails, pitch ideas, create content or use AI to make their fellow humans say 'Yes'. Her keynotes and workshops - characterised by practicality, wit and warmth - show companies, organisations and associations how to engage and move their colleagues, clients and customers. Core themes include communication, content, confidence and creativity.
TopicsBusiness communication · LinkedIn · Creativity · AI prompting
Based inJohannesburg, South Africa
Speaksanywhere she's invited
RecognitionAfrica's Copywriter of the Year · Southern African Educator Hall of Fame · Top 50 Female Content Marketers in the World
FormatsKeynote (6.5 to 90 minutes), masterclass, half-day or full-day workshop, training programme, virtual
1. Your people are using AI to write... and now everything sounds the same.
2. Your experts know their stuff, but their emails, pitches and posts get ignored.
3. Your team keeps being told to "be creative" with no method for doing it.
4. Your leaders need LinkedIn to bring in work, not just likes.
The question it answers
How do we stand out when AI has made everyone’s writing sound the same?
For: Leaders, marketers, comms teams and anyone who writes for a living.
AI has made polished, beige writing cheap and everywhere. Now business communicators have to feel safe enough to trust and interesting enough to notice. Tiffany calls it the Safe vs Interesting Trade-Off.
Using her BATS model - Be yourself, Add the odd, Train the machines, Share your smarts - she shows audiences how to write like a human and keep the weird bits in.
Your audience leaves able to:
A way to check whether a message is safe, interesting, or both
The BATS model, ready for emails, posts, pitches and campaigns
An eye for corporate, artificial-sounding language and how to cut it
Better ways to brief AI so the output sounds like your brand
Keynote · Workshop · Virtual
The question it answers
How do we come up with fresh ideas when we feel we’ve already thought of everything?
For: Marketers, communicators, content and sales teams - anyone told to “just be creative”.
“Think out of the box” is about as useful as “get rich”. For 20 years Tiffany has used her Micro-Targeting Methodology to come up with ideas that don't run dry.
She breaks it into three techniques anyone can use for names, launches, campaigns, content, events and internal comms.
Your audience leaves able to:
The Micro-Targeting Methodology for generating ideas
A repeatable way to approach creative challenges
Tricks for building an idea that's creative and still right for the brief
Keynote · Workshop · Virtual
The question it answers
How do we turn LinkedIn activity into actual paid work?
For: Leaders, consultants, experts and sales teams.
Visibility isn't growth, and posting guarantees nothing. Tiffany treats LinkedIn as a live stage where every post either builds or dilutes your expertise. Her repeatable content formula helps people move from vaguely helpful updates to thought leadership - and from influence to income.
Your audience leaves able to:
A repeatable content formula for LinkedIn
How to move from updates to thought leadership
Ways to turn attention and trust into enquiries
Keynote · Workshop · Virtual
Keynotes can be adapted to the audience and event theme, with emphasis on campaign ideas or everyday creative challenges.
She will tell you stories, she will share professional secrets and tricks, she will make you listen, laugh, think. Tiffany Markman is a multi-award-winning writer, trainer, speaker. She's an expert in marketing, messaging and media, and she will leave you smarter than you were before. She will show you how. Without further ado, please help me welcome, with the warmest round of applause, ladies and gentlemen, Tiffany Markman. But here's a universal truth: most people who are highly competent experience impostor syndrome at some point, even really impressive people. So I want you to flip the switch in your mind that begins with, "What do I want to say?" and I want you to change it to, "What do they need to know?" Please give an absolutely bananas welcome for Tiffany Markman. We do business in a world of screaming noise, and our audiences are getting better and better and better at zoning out, so much so that noise isn't really the problem anymore. Sameness is. I'm Tiffany Markman, and I spend about 10 hours a day coming up with and executing creative ideas, but the problem is that creativity is exceptionally hard to explain. How much should go in and how much should stay out? Anyone can write content, even and especially non-writers, but the planning is more important than the writing. So here's a rule for creating messages that stand out: either say something no one has ever said before, or say something unoriginal but in a completely original way.
Cheryl Norwood-Young, Exco: The Professional Conference Organizers’ Alliance
Lara Druyan, Chapter Manager: Entrepreneurs’ Organization (EO)
Diane Smith, Director: CAAT Pension Plan Canada
Mlungisi Ngwenya, Speaker Lead: Nedbank IMC Conference
Tiffany Markman likes her coffee strong and black, her paragraphing short and tight, and her apostrophes in all the right places. An award-winning international copywriter, trainer and speaker, she’s worked with more than 570 brands in 16 countries, trained 36 000 people and written five books. Tiffany loves clutch pencils, hates the word “revert” and spends weekends rehabilitating injured African microbats.
She is sought-after as a speaker because of the enthusiasm, engagement and motivation to ACT that she generates during her high-energy talks – and clients book her repeatedly, because audiences absolutely love learning from her.
Business communication: writing like a human, coming up with creative ideas, using LinkedIn to win work, getting better output from AI, and un-installing impostor syndrome.
Tiffany has recently keynoted in New York City, Washington DC, Toronto, Edmonton, Delhi, Manchester, London, Dubai, Botswana and yes, South Africa.
Yes. Tiffany delivers dynamic virtual keynotes, interactive online masterclasses, and remote workshops tailored for global distributed teams.
Yes. Every keynote and workshop is customised to match your specific industry context, audience level, and business objectives.
Recording, streaming, and internal distribution permissions can be arranged in advance as part of the booking agreement.
Send us your event dates, location, and brief details via the enquiry form below or through the contact details on this page.
Send us the date, the city and what's going on for your people. We'll confirm whether she's available and connect to find how best she can serve your event.
Keynote speakers for corporate events, conferences and business schools in South Africa, the rest of Africa, the UK, Europe and the Middle East.

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